What We Do For You
- Offer one-on-one help to create a customized healthcare marketing strategy that will exceed your goals and objectives
- Execute email marketing best practices daily on your behalf so that your campaigns are effective and successful
- Provide complete, accurate, and highly targetable data to select your ideal healthcare professional audience
- Perform all the "behind the scenes" activities to ensure seamless delivery so you can focus on targeting your audience, drafting your message, and connecting with HCPs
- Study insights from analytics and metrics and apply findings to every email marketing campaign that we perform for ultimate performance and results
We do what's best for you and your business by providing quality data to deliver your message via email/direct mail.
Over 80% of physicians and other healthcare professionals want to receive information, and prefer to receive it via email. Email has a 38-to-1 ROI on every dollar spent; the highest ROI among digital marketing channels. Email is an added-value in healthcare marketing because HCPs are online and in their inboxes every day. Other benefits include:
- Efficient, quick
- Real-time communication
- Data-driven relevant messaging
- A/B testing
- Easy sharing
- Maximum reach
- Instant call-to-action
- Environmentally friendly
Our experience deploying thousands of successful email campaigns over the last several decades allows us to effectively help you target your ideal prospect, design your creative, deliver your message, provide key metrics, and achieve impressive ROI results.
mms provides high quality member/non-member association and compiled lists for your direct mail programs.
Direct mail continues to serve as an effective anchor in multi-channel campaigns. A saavy marketer can schedule multiple touch points in conjunction with the timing of when direct mail drops to achieve maximum impressions and engagement. In fact, overall engagement with direct mail pieces is growing as clutter in the mailbox declines. Eye-catching, creative direct mail gets noticed, read, and acted upon resulting in impressive response rates.
The benefits of direct mail include:
- Connects on deeper emotional level
- Targeted, relevant messaging
- Tangible - have to hold, see, and read to determine next action
- Increased trust
- Enhanced delivery - colored envelopes, fonts, actual stamp vs. bulk mail
You've heard the saying, "You're only as good as your data." Well, that's what sets us apart and makes us the number one choice in healthcare marketing.
When it comes to data, we've got you covered. Our complete, accurate, and highly targetable data allows you to reach all of your target audiences with the right message, at the right time, and at the right place.
How do we update and maintain our data?
State-of-the-art technology performs real-time, daily data scrubbing to ensure the highest level of accuracy and seamless deliverability. Hard bounces, soft bounces, and undelivered email addresses, along with all opt-outs are removed promptly to provide you with the most current and cleanest contact lists.
Direct mail lists are updated on a weekly or monthly basis. Check out our lists for their specific update frequency.
How do we gather our data?
mms carefully gathers its data sets from the nation's leading healthcare professional associations and trusted, select industry-specific sources. The detailed data obtained through continuous, extensive collection and verification yields up-to-date direct mail and email addresses for your target audience. Reliable data with double-permissioned opt-ins provides you with increased engagement and conversions that drive your ROI.
How is data used to target?
Our rich data enables us to hyper-target the right healthcare professionals (HCPs) based on your specific selections and file matching to deliver your customized message to a particular audience.
Data is the deliverability difference and mms continues to maintain an unsurpassed 98% deliverability rate by performing all the "behind-the-scenes" activities:
Send-time Optimization and Preferred Email Addresses
When is the best time to send emails?
When HCPs are in their inbox checking mail
How do you determine the preferred email address?
By the address HCPs engage with most
Our proprietary, state-of-the-art technology allows us to:
- Identify when HCPs are most likely to open their email
- Target HCPs at the email address they open most frequently
By capturing this key behavioral data and integrating it into our delivery system, HCPs receive your message when they want and on the devices they prefer - right message, right time, right place - for maximum engagement and results.
IP Reputation and Blacklist
mms performs regular reviews of our top domain deliverability and monitors blacklists, authentication protocols, and reputation services to verify and ensure that Med-E-Mail is a trusted sender. To uphold our high IP reputation, sender scores on our IP Addresses are reviewed on a daily basis and IP addresses are verified to make sure they are not blacklisted.
Spam Score Review
Spam score reviews are performed on every email deployment to ensure that your message successfully makes it into the inbox and is not trapped in a spam folder.