Hospital Marketing

 

Hospital Marketing Articles

 
 
81 percent want to receive hospital marketing information
 

of physicians read emails from LOCAL hospitals.

Email and direct mail are effective hospital marketing solutions that provide a direct way to connect with healthcare professionals. mms offers proven strategies that will help you:

  • Improve U.S. News and World Report rankings

  • Enhance your reputation, build awareness and strengthen your brand with physicians

  • Drive referrals by connecting directly with HCPs

  • Increase HCP engagement with multiple touches that communicate what is important to them—clinical advances, research case studies, and events

Hospital Marketing Solutions

Solutions for your Hospital Marketing

Email and Direct Mail Campaign Options

Deliver your marketing messages to healthcare professionals quickly and cost effectively. Reach Physicians, PAs, Nurse Practitioners and many other Allied Professionals with emails deployed on your behalf or right from your desktop with the NOWW Platform. Whether you’re sending a single email or deploying an email campaign including multiple sends and re-sends, solutions can be customized to meet your specific needs. From beginning to end, we will work with you to target your ideal prospect, deliver your message, review key metrics, and achieve positive results.

Direct mail continues to be a key component in the healthcare marketing mix, especially when used in conjunction with email. In addition to seeing a message in the inbox, the enhancement and effectiveness of a campaign is heightened when your message is physically delivered into the hands of your target audience.

The NOWW Platform

mms’ NOWW Platform is a web-based marketing platform that provides you the freedom and flexibility to personally manage your email and direct mail marketing when and where you want. 24/7 secure access to quality healthcare data enables you to identify target audiences, perform email broadcasts, download mailing lists, and much more right from your desktop.


Hospital Marketing Benefits

Benefits

Quality Data

  • Sourced from the nation’s leading healthcare professional associations and trusted industry partners
  • Real-time daily data cleansing
  • AMA verified physicians

Data Targeting

  • Board certifications
  • Service lines/specialties
  • Demographic/geographic selection
  • Type of practice summary

Successful Email Delivery

  • Send-time optimization for each deployment
  • Spam score review on every creative
  • IP reputation review on a daily basis

Data Driven Reporting

  • Opens/clicks
  • Viewing/engagement time/platforms
  • Top devices used
  • Physician level reporting by NPI number