Accelerate physician engagement. Build better relationships.
Partner with MMS to build more effective email marketing into your next pharmaceutical marketing campaign. And start building better relationships with physicians to increase engagement and scripts.
Pharmaceutical and medical device marketing solutions
In pharmaceutical marketing, email works. In fact, in a recent survey, 89% of physicians said that an email with product information has more of an impact than a digital ad. As face-to-face access to physicians becomes more of a challenge, email — direct mail, too — provides a direct, less intrusive way to connect. When one door closes, an inbox opens.
MMS solution-based pharmaceutical marketing strategies are designed to help you gain access to no-see doctors, communicate formulary announcements, provide updates to existing drugs and procedures and drive website traffic.
Email and direct mail campaign options
At MMS, we’re experts at delivering your pharmaceutical marketing messages to healthcare professionals quickly and cost-effectively. Reach your target with emails deployed on your behalf, or manage the program yourself from your desktop with our NOWW platform.
Whether it’s a single send or a campaign with resends, MMS can customize an end-to-end solution to your situation and needs. Direct mail is another viable and highly effective part of the marketing mix, especially when combined and coordinated with email. Print can bring high open rates and recall to build your brand and increase website traffic.
Additional options include email leasing, where you can lease emails directly to use with your current deployment programs.
MMS features and benefits for pharma and medical device marketers:
Quality data.
Sourced from the nation’s leading healthcare professional associations and trusted industry partners
Real-time daily data cleansing
HCP-preferred email and direct mail addresses
Precise targeting.
ME/NPI number target file matching (User must have a current AMA license to receive AMA-PPD data)
Script-level data by decile
Demographic/geographic selection
Maximum deliverability.
Send-time optimization for each deployment
Spam score review on every creative
IP reputation review daily
Data-driven reporting.
HCP-level reporting
Opens/clicks/click-throughs
Viewing/engagement time/platforms
Top devices used
MMS. Your message. Delivered.
No other healthcare marketing service provider offers the unique MMS combination of great data and great digital marketing expertise, delivered together with a focus on making it easier to achieve the results and ROI you want.
