Identify Target Audiences
Easily identify and select your target audiences for email broadcasts or direct mail marketing.
Create specific Demographic Count Reports that help you analyze and target the audience that is right for you.
Target key prospects using AMA physician data that includes multiple demographic selections, RX data behaviors, and enhanced response information.
Match your target files by NPI, ME Number, or name/address to focus on physicians who are of most interest to you.
Select those that are responsive to your messages by using the email behavior features and choosing from opens, click-thru's, or recipients of previous broadcasts.
Manage global email suppression file or import and purge individual email suppression files from your target audiences.
Access to saved count and order history – 2 years.
Perform E-mail Broadcasts
Upload and Edit – Upload your HTML content and make changes with HTML Editor.
Review Spam Score – Perform spam score reviews on your email deployments to ensure that your message successfully makes it into the inbox and is not trapped in a spam folder.
Test and Schedule Deployments – Complete test broadcasts to check all email components prior to official send. Schedule and deploy your broadcast deployments right from your desktop.
Surveys show that physicians receive healthcare marketing information 2-5 times before they act. Re-send deployments ensure that your message gets into the inbox of your target audience multiple times using automation based on behavior analytics. Re-sends are a great tool to build relationships and increases engagement with HCPs
A/B Subject Line Testing
A/B testing allows you to compare two versions of the same email with varying subject lines to see which performs better with samples of your audience before sending to your entire list. Testing can show clear differences in how your audience responds to different subject line types, wording, or length. This insight enables you to make the right adjustments needed to optimize your email to its fullest. A slight tweak could have a great impact on opens, clicks, page views, conversions, and the campaign overall.
Track your success with detailed Med-E-Mail Analytics Reports that deliver measurable results at aggregate and individual HCP levels.
Standard Email Broadcast Report
Aggregate view of email performance displays opens, click thru’s, sent, suppressed, hard bounces, and soft bounces, providing a net deliverability rate. Digital engagement measures time spent viewing the message, platforms, and top devices used.
Lead-Scored Prospects/Phone Follow-up Report
Builds on the standard report but goes into more depth with viewing measurements and lead quality scoring of highly interested recipients with phone numbers. Beneficial to recruiters in finding and reaching out to the most qualified and interested prospects.
Enhanced Engagement Reports
Provide a detailed look at the individual recipients NPI # and/or ME # level and recipients actual behaviors.
Download Mailing Lists
In real time download complete, accurate HCP direct mail marketing lists right from your desktop.