Discover the importance of sender reputation and deliverability in healthcare marketing emails to ensure they reach physicians and other HCPs interested in your content.
Revolutionize your marketing strategy with our cloud-based provider engagement platform. Access HCP data, deploy emails, and track results 24/7. Tailor, test, execute, measure, adjust, and repeat with ease!
Discover how to keep healthcare professionals engaged with personalized content in a time-constrained world.
Without high-quality data driving your email campaign, it will fall flat. Here’s how you can benefit from quality data before hitting “send.”
Discover how A/B testing can optimize your healthcare marketing campaigns. Target hospitals and professionals effectively with data-driven insights.
Uncertainty in 2023's economy has made marketing challenging. Frozen budgets, reduced leads, and lower engagement rates have affected email marketers. Discover solutions in this article.
In Part 2 of this strategic digital healthcare marketing series, we go over five email deliverability tips to help you sail through spam filters and minimize bounce rates.
Digital strategies for engaging the provider community are powerful when deployed effectively by marketers. Email is the single most effective communication tool allowing strategic marketers to convey their brand, build trust and drive engagement with the provider community.
Marketing plays a crucial role in the success of a healthcare business. It enables healthcare providers, organizations and practices to connect with their target audience, establish brand awareness and differentiate themselves in a competitive industry. Effective omnichannel marketing strategies help healthcare businesses attract new provers, build trust and credibility and cultivate long-term relationships.
For continuing medical education (CME) program organizers and marketers, connecting with the right healthcare audiences can make all the difference in ensuring your programs, events and e-learning sessions are well attended.
Physician surveys have shown that the Subject Line reigns supreme in this category. However, the From Name, Subject Line, AND Preview Text all play important roles and offer three valuable opportunities to catch HCPs’ attention while they scroll through their inboxes.
Read MoreSending an email message follow-up to your target recipients can be a terrific conversion and ROI booster. This is especially true when marketing to healthcare professionals. According to our recent surveys, this group usually must receive marketing information 2 to 5 times before deciding to act.
Read MoreWe are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including HCPs can relate when it comes to the steps we take to tackle email and clear our inboxes.
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