The “From Name” in an email, like Caller ID on a phone, is one of the first elements considered before opening an email. Healthcare professionals like all of us check to see who the sender is and then determine if the sender and the offer are important, relevant, and worth their time.
Read MoreThe split-second decision to open an email based on an average of only 45–50 characters screams the importance of a subject line to your overall campaign. An effective subject line should grab HCPs’ attention, stop their scrolling at your email, and get them to click to read your message.
Read MoreSurveys show that physicians receive healthcare marketing 2-3 times before they act. Email re-send programs offer effective solutions to ensure that your message reaches your target audience with more frequency. Multiple deployments not only help to increase opens and engagement with HCPs but build relationships and generate additional leads.
Read MoreWe are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including healthcare professionals can relate when it comes to the steps we take to tackle email and clear our inboxes.
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